Recently in a bric a brac/second hand store I saw a container of "Wine Bottle Cellar Dust" that you could shake over your bottles to give them that cellared look ..........
I've got a tub of this at home from a friend who knew the guys who came up with the idea (I think they worked for Orlando). The creator bet that wine lovers would fork out money to buy a container of dust with a label on it, and produced them to prove his point.
But did anyone buy any?
A bit more information on this sideline from a few weeks ago.
Peter Joy who was the sales manager at Berri Estates (and prior to that Orlando) came up with these about 1980. He ended up producing a whole pallet of the cans (measuring about four feet square and six feet high) to make it cost effective. The thousands that were made sold out surprisingly quickly, but as the bet was settled, there were no plans for a sequel.